The popularity of online shopping continues to thrive, even in the industry of jewelry. The global online jewelry market’s worth is set to reach $19.88 billion from 2020 to 2024. Its compound annual growth rate (CAGR) is also estimated to grow beyond 15 percent. These numbers are impressive, considering the impact of the COVID-19 pandemic on businesses all over the world.
The pandemic of 2020 caused the growth of online purchasing in different industries. Since more people are staying at home, this means more opportunities for the online marketing of jewelry.
To continue thriving, businesses must implement online solutions for their marketing strategies. Whether it’s local SEO through user reviews or digital ads onretouching services for online jewelry shop, any jewelry business owner must develop a powerful online marketing strategy that enables shoppers to make quick yet informed purchasing decisions.
So here’s the real question: how can you improve your jewelry sales opportunities in a thriving yet competitive e-commerce market?
Jewelry Store Marketing Ideas for Your Business
Here are some techniques with proven ROI to help promote your jewelry business online, invite more customers to your digital and brick-and-mortar store and increase your sales.
Start with Your Website
A successful jewelry shop online uses more than just pretty photos. It also needs a detailed web design and development so your visitors can find what they want and check out their purchases easily on any device. The page’s load time must also be fast, especially if your customers are shopping using their phones. If the page loads longer, your customers will lose interest and move to your competitors.
Simply put, your website should prioritize user experience.
Here are some essential components of a great website for your business.
- Clear navigation menu. Help your customers find what they need by adding an internal site search tab. The search tab should have useful filters that help easily find what they need. Apart from the traditional selection categories, you can add “Favorites” or “What’s New?” category to engage with your repeat customers. Don’t forget to add drop-down menus from the main categories to keep your page organized. For example, if you have a new Mandala flower collection, keep them in one category so buyers can easily find them.
- Create a product gallery. When it comes to selling jewelry, shoppers need to visualize what they are about to buy. They need more visual details of the pearls, gems or even the size of the ring. For this reason, you need a product gallery. The gallery should contain only detailed and professional images. All the photos must also be updated and aligned with your inventory. Don’t forget to organize your gallery into categories for easy navigation. Also, all the photos must be consistentin size and background. Too much variation can cause your gallery to look confusing and cluttered.
- Go for a better mobile experience. Today, many designers are prioritizing the development of mobile-first websites. Instead of designing a website for desktop use only, make sure your website works on a phone, too. Mobile responsiveness is crucial in increasing your jewelry sales.
- Clear call to action. Each page on your website should have a clear and specific action that you want consumers to take. Regardless of where your customers are in their journey, your pages should have a clear CTA. State the obvious. Don’t just promote a product; describe the product in detail and add a “Buy Now” photo.
Optimize Your Website for Search Engine Optimization
Once you’ve established a solid website for your jewelry business, work on your search engine optimization (SEO). Optimizing your website means editing and tweaking certain aspects of your website so search engines will find your site, understand it and index it on the search engine results pages (SERPs).
SEO is the key to ranking higher on the SERPs. If your website isn’t optimized for searches, you’ll miss out on potential online traffic.
Write Helpful Blog Posts
A blog is a supplementary strategy for every jeweler’s website. Blog posts allow you to direct more traffic to your website. When you regularly update your blog, you send good signals to Google and other major search engines. Search engines are big fans of regularly updated websites.
Another reason to have a blog is so you can establish yourself as an expert in the industry. Use blogs to share what you know and highlight your unique selling propositions. With a topic like jewelry, all you have to do is produce fun and engaging content that answers your customers’ FAQs.
These are just some ideas that you can use to launch your jewelry business’s online marketing campaign. If you need more help with your digital marketing strategy, get in touch with a local expert in your area.
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