Many of the biggest forms of entertainment have been seeing a huge shift to online platforms over the past few years – mobile has been a big driver in gaming for example as a push for different genres has caused mobile to become the biggest gaming market in the world, online gambling for example is now widely represented through Maine Online Casinos are other big represented states, similarly platforms like Spotify have changed the way we consume music and other audio as podcasting has rocketed in recent years as it becomes difficult to imagine we’d listen to music in a different way. Whilst movie and TV have been represented online for a while through platforms like Netflix, the next big push could certainly be on the way.
(Image from tvovermind.com)
It was announced late last year that big names in the movie industry would be making adjustments for 2021 – Disney for example had announced that they would be restructuring for a wider focus on their own streaming platform of Disney+ following the path they have been taking recently, and with huge franchises under their belt with the likes of the MCU and Star Wars, there’s a lot of success to be found with change – similarly, Hollywood giants in Warner Bros also announced that throughout 2021 all major releases that feature both at the box office and premiere on streaming services at the same time, signalling the first big change for a movie studio to release box office titles directly to online platforms – whilst others have done so on a smaller scale, there’s certainly room to scale up here. If Warner Bros are successful in this venture, it could lead to a more permanent change in the movie industry as online platforms have become much better than they have been before.
The box office as a whole has seen some incredible numbers in recent years – huge titles in the MCU through the likes of the Avengers have had huge opening weekends and record sales, but the cinema industry that backs it hasn’t been so successful – with ticket sales not offering profits and instead cinemas relying on concession sales to make up the gap, there have been questions around whether or not cinemas can stick around for the longer term, and with the pandemic leading to future uncertainty, this move to online could be more impactful than some have perhaps realised.
This is of course all speculation – examples have already shown that online releases can be extremely successful but it’ll be difficult to uproot the established order of things even if some are successful, and given this period of releases in only scheduled to span for the one year, if there’s further delays in a return to normal or if many brick-and-mortar locations remain unable to open there will still be questions of whether or not the success for online has been because of the accessibility for online platforms, or just because alternatives in cinema remained unavailable at that point in time – time is the key here, however.
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