Lego is the most iconic toy in the world, beloved by millions of children and adults around the globe. It’s the toy with endless possibilities that allows you to recreate your favourite movie sets and characters or let your imagination run wild and see what you can come up with. It’s a winning formula but in an ever changing toy market, Lego needs to do something to keep up. There are a lot of copies floating around which are usually cheaper than the real thing and it’s getting harder than ever to keep kids interested. With competition from high tech toys and games consoles, can Lego really survive in the modern world? What does the future hold for everybody’s favourite toy?
Gaming And Movies
You’d think that video games and movies would be one of the biggest threats to old fashioned toys like Lego but so far, it doesn’t seem to be a problem because they’ve embraced it in a big way. There are so many great Lego games based on the Star Wars, Jurassic Park, Harry Potter and Indiana Jones franchises out there. Lego has seen massive success with movies like Lego Ninjago, Lego Batman, and the Lego Movie in the last couple of years too and the next installment of the Lego Movie franchise is set to release soon.
But perhaps the most interesting innovation is the Lego Dimensions series. Their other games are a great digital version of the magic of Lego but there’s something special about holding those bricks in your hands. But what if you could have both? That’s exactly what Lego Dimensions offers. It’s a great video game series that comes with a Lego platform which you can attach pieces to. You buy character and vehicle sets which you build and then attach, then you can use them in the game. It’s a great way to incorporate the Lego building fun into a video game.
3D Printing
The revolution in 3D printing could be another big problem for the Lego industry. A lot of people have been wondering whether the ability to print your own blocks is going to ruin Lego for good. It’s a valid question, but things aren’t quite as bad as you might think. First off, the quality of the Lego that you can print yourself doesn’t match up to the real thing. It’s also not just about the blocks either. You might be able to print yourself the pieces but that doesn’t mean you can invent amazing sets like a giant Hogwarts Castle or the Millennium Falcon. It’s the incredible imagination of the people that design Lego sets that really sets them apart.
What About The Plastic?
There’s a huge anti-plastic movement going on right now because it does so much damage to the environment and this is probably the biggest threat that Lego faces right now. Are people going to continue buying something that is made exclusively with non-degradable plastic? Probably not, but Lego know this and they’re doing something about it. They’ve recently invested a huge amount of money in a team of 100 people to research new materials so they can continue creating everybody’s favourite toy without damaging the environment.
Since Lego started all the way back in 1932, the market has changed a lot and there are always new challenges to deal with. But Lego has faced these challenges head on and adapted to the market so they’ll continue to be relevant for years to come.
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