How to Turn Your Passion for Anime Into a Business
If you are reading this, it is likely that you have an all-consuming passion for anime and manga as a whole. Many people view their love for anime as a hobby rather than a business opportunity. However, you can turn your love for anime into a business through opening an anime or manga shop which can help you to share your anime love with others.
Research the Market
Although you may love anime, you need to research anime as a market rather than as a hobby. You should research a variety of elements such as the skills that you need to sell anime merchandise and their adjacent mangas, business marketing techniques, the audience most interested in specialized products and which manga and anime series are the key selling points of your business. This will help you to decide what products to sell, such as manga or anime merchandise. You should also research your business when it comes to the competition and if your business is financially viable according to whether your competition is successful.
Rent a Store
Next, you should find the perfect location to rent a store and ensure that you have enough funds to invest in start-up costs such as stock and overheads. To find a perfect location, you should find out where your target audience is and which areas they tend to populate, as well as the footfall to the area which you choose. You should then get funding for your business either through your own savings, through taking out a loan, or through applying for small business grants which are supplied by the government ad major investment companies. This will enable you to rent or buy a store to set up your business inside.
Save on Utilities
However, in the first months, utilities can highly drain your income when you are running a store, especially if you do not make the right decision in terms of your supplier. Luckily, there are many ways in which you can check that are paying the most affordable amount on utility bills. One of the best ways to do this is through comparison websites such as Utility Bidder, which show you the best business electricity rates on the market.
Find Your Market
You should also find out your target audience for your anime store before you open. You can do this through researching aspects such as social media, where you can see who is commenting and the age range of these people. You can also research your target market by running polls and surveys online, as well as creating consumer profiles for your market.
Create a Business Plan
A business plan is key for any business and includes your targets, your projected income, and how you will reach these. Creating a business plan will help you to research the viability of your business as well as any factors which may be having a negative effect on your business and which could be potential risk factors in the future.